Marketing for Public Speakers should come easy. It is the means to produce income from what speakers do best. Yet it is one of the hardest skills to master.
Success is dependent on three self promotion abilities.
Ability will come in time and with practice.
Credibility comes from what you know and are able to do. It is you expertise. Your experience in life.
I know you want me to say how much and you will not like the answer that says it depends on your skill level and the audience.
Perhaps as a general rule, $300-1500 for someone just starting out. Work this up to around $3000 with more presence. Before you get all excited thinking your making $1500 for one hour, you are not.
For your first few speaking engagements you will do good to only make a few dollars an hour for all the time it will take to set up your business and promote yourself. Also you will put numerous hours into the preparation of the actual speech.
It is best you don’t even discuss how much you get paid. Even as a nurse, I often made more money than many I worked with because I often negotiated my hourly rate. If anyone ever were to find out, they would have been offended and they would have made my life miserable. How is it he gets so much would be the cry?
What they did not want to do was pay the thousands of dollars in extra education that I did to be able to get certifications and to put in the extra hours required to promote my specialty. My employers were compensating me for that time.
One of the first rules of marketing for public speakers is keep it confidential. If your fees should get out and someone is offended, remind them even a doctor went for a decade with out income to make the income he now produces. A doctor put in countless hours of study and gave up freedoms to be able to make the their current levels of income. Doctors are, in effect, making up for lost wages.
Like the doctor who is a professional that commands high fees, your a professional speaker.
Perhaps one but no more than two pages. If new to the field it is especially important to keep it simple.
Payment can be split as 50% in advance and 50% on delivery. A non-refundable deposit is within industry standards because of the preparatory work involved in giving a speech. If this is hard to ask for remember, you're a professional speaker and this is a rule of marketing for public speakers.
Demo materials including an audio tape, video, CD and DVD.
When you qualify, join the NSA. It is an organization with speakers you want to get networked with. There is probably a local chapter near you. This is a stepping stone on the professional speaker career track.
It is an important tool related to marketing for public speakers but it may not get give you much in the way of return. Result are varied.
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