What are two words that are most likely to close the mind of a reporter from working with you on your marketing publicity attempts?- Do you know what should be the most important thing you pitch to accomplish your public speaking publicity goals?
Get a Book or Two or Twelve
You can get a few dozen books on marketing publicity theory and then start the learning process of trial by fire. Or following the 80/20 rule, look at this as an opportunity to delegate. In this instance, you're delegating the learning process.
To hire a publicist can be very expensive. I know from experience. They offer some unique advantages and a big disadvantage, the cost if someone is just getting started. There is a more affordable way to accomplish your publicity goals.
If in addition to goals you use a little Brains and Motivation (BAM) you can do your own public speaking publicity and keep costs down. That is, you can do it if you have a guide. A guide to avoid the land mines and pot holes in the publicity field.
Meet My Coaches
Which guide would you want to hire? Someone who has traveled the path you want to walk or someone new? Let me introduce you to two guides who know the way from experience.
My coach mentioned above, my publicist, is my publicity consultant. She is My Publicity Coach Joan Stewart.
Let me tell you how I started using her.
I am also an artist. A large part of advertising my art is marketing publicity. Upon my re-emergence into the arts, I had a very small budget for a publicist. So the most I could afford was a journalist that was himself just getting started as a publicist. One day, he asked why I needed him because my experience was beyond his.
I had some knowledge but there was something missing.
My quest started. I needed to fill in the blanks where I lacked understanding.
Joan, also known as The Publicity Hound®, is a marketing publicity expert. This is the single most important advantage in using her. You need her as an expert because she will prevent you from making mistakes that could cost you free publicity, embarrassment, and time.
Her Special Value to You
There is more. She also happens to be a professional speaker. That means she knows the industry you want to get into. This is important because it means she knows both theory and practice. A book cannot give you that.
The final reason and this is my favorite, she is like a coach. By means of her news letters, she is there to motivate you to constant and never ending improvement.
Unlike a coach that is behind you yelling and pushing, she only throws a line. If you grab it, you can always let go. No pushing. No pressure.
What this means for you, instead of having to spend hundreds of dollars for a system that may or may not completely work, you only need to get what applies and is specific to your needs. You can get these at very reasonable prices too.
Now, as to the questions asked at the beginning, let me give the answers. More importantly, these are two things I learned from her. These are vital public speaking marketing publicity tips she has taught me. Go ahead, visit her site by clicking My Publicity Coach. and learn directly from her.
Lessons Learned
- Never refer to what you’re doing as ‘public relations.’ Consider that phrase a relationship breaker. Take it out of your vocabulary.
- If you want publicity for your programs and your products you must stop pitching your programs and your products and start pitching your expertise.
Before you go to see for yourself what she can do for you, take a look at some of the things she will cover.
A Few of the Things She Can Do
- Learn how to get free publicity
- Learn how to build a media kit
- Capture the attention of media people
- Learn how to generate internet marketing publicity
- Learn marketing, niche and web site marketing publicity
- Have reporters come to you for ideas, background, commentary, interviews.
She has the tools to help you do all of this and more. Please check her out.
Get started on your road to success with your public speaking marketing publicity. You will be in good hands.
My Radio Publicity Expert
Next let me tell you about Alex. I found him for you because having been both in front of and behind a radio station microphone, I know the value of Radio. No, let me correct that, the unbelievable value of radio.
That value only exists if used right.
On your road to success, he will be one of your coaches too. His assistance will save you time and money. More importantly, unless you are like me and thrive on rejection, he will save you frustration.
If not today, maybe tomorrow, you will need him on your way to success. Just click and visit My Radio Publicity Expert.
If you have any questions about Joan, please feel free to contact me through the suggestions box. I will be glad to help if I can.
Speechmastery.com: The Marketing Publicity Resource
