Many people refer to the Maslow theory of motivation. Below you will find a more comprehensive list based on the theory of human motivation. The motivation factors and the motivation in business go far beyond Maslow’s theory.
As a public speaker, it is essential to recognize these motivators and speak to them when giving a talk.
Maslow outlined the motivators as basic human needs. His writings went into much more detail than the actual list that s often referred to.
The Maslow Theory of Motivation
Adding the research of Miller, Weil and Glasser and others to the mix provides a more complete overview of the human needs.
Survival: we have a need to continue to exist
Safety: welfare, well-being, protection, security
Touching: physical human contact, skin contact with another human
Attention: the need to be noticed or have others consideration
Mirroring and echoing: imitation is the most sincerest form of flattery
Guidance: humans are like sheep, following the lead sheep
Listening: we need to be able to know what others are saying
Being Real: the need to be our true selves
Participating: we need to be a part of something and help it be
We need others to take seriously
We need to be admired, if only for some aspect of ourselves (we are still in 5th grade)
Freedom to be who we are even though we are conformists to our circle of influence
Tolerance of our feelings by others
Validation: the need for others to support of demonstrate our value to them
Respect: the need for due regard for our abilities, qualities and achievements
Belonging: having the personal qualities needed to be a member of a group
To love Unless the wiring in our brains is messed up, ie., psychopathy
Opportunity to grieve losses
Support: to get and give emotional help and comfort when needed
Loyalty and trust
Mastery, power, control
Having a sense of completion
To make a personal contribution
Altering ones state of consciousness transcending the ordinary
Sex (from the standpoint of continuing the human race)
Nurturing: receive care and encouragement for growth and development
To be loved unconditionally
These are the motivation factors and the aspects of motivation in business that go beyond the Maslow theory of motivation.
Communication Style is a related topic you might be interested in.
What is Motivation? Consider the definition to better apply your enthusiasm to what you say.
Public Speaking Motivation Home Page and more motivation resources.