Public Speaking Business Card Design
The Essentials of Design
Public Speaking Business Card Design can be a challenge. The difficulty is in following the rules of good design. This is only the basics for your public speaking business card design. However, these are some of the often most overlooked and most important aspects of business card design. - No more that three lines per group of information, one or two is better.
- No more than three groups of information.
- If you want to put more info, refer to rule one and two.
- Use only one and no more than two font sizes.
- Never use Old English, Scripts, Brush or Decorative font styles (unless it is part of your branding.)
- Avoid stock logos
- Include a picture of yourself if you can.
Seems simple enough. What is the problem then? We feel we need to say more. We feel we have not fully communicated. Just one more line. We give in feeling resistance if futile. Well, reconsider. Your Public Speaking Business Card Design speaks for you and about you. Cluttered and wordy is not the message you want to send. Change the Way You Think If you create a cluttered card, what happens to it? Do you know?What do you do with all the business cards you have? When you go through them, which will be the easiest to pull out of a hundred? The one that is simple. The one that looks like a miniature version of War and Peace will be obscured. The one that has a branding and a simple look and feel will get pulled every time. Why? Our brains like order and simplicity. You may thrive in clutter and chaos but the minds of most people like simplicity and order. A simple public speaking business card design will win. Other Public Speaking Business Card Design Considerations No More Than Three Lines or Groups Use only three groups of information, one or two is better and no more than three groups of information. This allows for a main line, a slogan, trade mark words, or signature statement. On the bottom (usually) you will have your name, phone, address, and if you must have a fourth e-mail. This leaves one other grouping of 2 or three for what you do. Fonts and Sizes The one or two styles make it easier for the mind to absorb. We grew up learning in threes. We knew our ABC’s, Huey, Louie, and Dewey, Three Blind Mice. There are numerous examples. By using three you tap into one of the most basic aspects of our memory. Never use Old English, Scripts, Brush or Decorative Font Unless part of your logo and thus your branding, these are hard to read. They are also hard to read fast. The simper the design and lettering, the easier the scan reading will be that the internet has perpetuated on mankind. Avoid Stock Logos, Include a Photo of Yourself Instead With so many digital cameras around, it should be easy to get someone to shoot a picture of you on stage. Make several poses. Even get a live action shot of your speaking. Take the best and include an upper torso shot on your card to make a lasting impression. Photos on business cards is big for the real-estate industry. For you as a speaker, your presence on stage is part of what your selling. Learn how to have presence in front of a camera. Color |