Speech Writing

Do You Go Beyond Basic
Intro, Body, and Conclusion?

Speech Writing is similar to building a house.

House building involves planning, site development, building a foundation, framing and then the finishing work.

If you don’t like reading directions...Scroll down to skip the intro and look at the tools, equipment and materials for building your speech.

To gain mastery of persuasion, motivation, or even informing an audience requires going beyond basic speech writing. Below you will find all the links to the tools (principles) you will need to build a talk.

New speakers build talks like track homes, all are alike. The decorative touches like color may be different. The speech is basically the same. As we grow out of our first home, we move up to a larger home. It could still be a tract home but nicer with many different features.

Some however, go beyond basic features. They build a custom home. Speechmastery is about building a custom speech. The reasons for going custom are varied. In the end, it is a lot of work. If you don’t know the pitfalls and challenges of custom building, see the movies, Mr. Blanding’s Builds his Dream House and the Tom Hanks movie, Money Pit. Speechmastery and custom speech writing is very similar.

Building custom house or a talk involves than just coordinating the materials. Even before the first piece of wood arrives, planning, development, meeting with various individuals and numerous arrangements need to be made.

The most obvious arrangement and the one thing given the most attention is how and when the supplies are used. For example, if you install a plush new ivory carpet before you sheetrock, tape and paint the walls, you will ruin the carpet. The process is illogical.

The same logic needs to be used in speech writing. That order includes more than just nailing words to a piece of paper. Can I Build On This Audience?

Even before you start construction of your custom home, you must have blueprints. Before blueprints, there are permits and various approvals required. Things like site planning and preparation need to be cared for?

In creating a speech, you first must know your audience, understand your subject matter and identify your objective. Essentially, your audience is the land you will build on. Your site prep and permit phase involves getting to know what you want from them. This is your most wanted response (MWR).

This Needs to be Your Credo if you want to progress in public speaking.

A very basic principle to follow in identifying your MWR,
You'll get what you want by helping others get what they want.

Your Audience...

Just like a construction groundbreaking, there are certain rules and regulations you must adhere to before the first shovel is immersed in the earth. To know your audience requires . Are you speaking to nurses and doctors? Business managers? Salespeople? Contractors? Teachers?

A talk on, for instance, health care will be customized differently for each group.

The Subject...

What are you talking about? The subject matter must be narrowly focused. A discussion on health care is rather broad. However, targeting the health care needs of the elderly narrows the focus. Even more precise is focusing on the dietary needs of the elderly.

Your Objective and the Ways and Means to get your MWR

• Promote a new product?
• Do you want to educate?
• Do you Desire to Rally community involvement?
• Would you like to persuade to gather support? What tools will you use to get your MWR?

  If you’re building an all stone and masonry raised ranch style castle in the upper half of lower suburbia you will need different tools and equipment than you would if you were building a wood house. Decide what you’re building before you go on. This is where you put together your subject, your audience and your MWR.

The tools of the trade…

Persuasive Speech

Power Words and Phrases can be used to trigger responses, attract attention, and get the audience to think.

Colloquialisms are used, misused, and often misunderstood. Learn more about them. Do you know why they should not be used?

Argumentation

Do You Know How to Use Argumentation to reason with the audience?

Using Refutation to overcome challenges from the audience. Do you know how to disprove an argument? Learn how here.

Five Special Devices of Refutation demonstrate the ways you can artfully use words to help an audience to change the way they think.

Informative Speech writing considers the five requirements in the creation of the speech.

Motivational Speech is needed in all speeches to some degree. In order to get your most wanted response, even if it is just for the audience to listen, these techniques can help.

Why Kill the Adjective in your public speaking? Do you know what to use instead?

What do you want to accomplish? To know this you need before you can proceed.

The Outline, A Blueprint Of Your Speech

Making a Speech Outline to enhance your speaking.

With the pre-building work completed, you’re ready to proceed on the blueprint. We’re not groundbreaking yet. You must take your goals and start to outline your speech with that vision in mind. This will prevent your project from turning into a monstrosity.

The blueprint to what you will say is your outline. There are simple principles that if followed, will increase the speech’s effectiveness. Find out more on how to create an outline and why it is an easier way to accomplish your speech writing…

Once the outline is created, it is time to begin the introduction. This is the attention-grabber where you’ll get all eyes focused on you.

Here you want to answer the question, 'What's in it for them?' This is your door knocker. The flower pots and stained glass side lites to the front door. The down to earth "Please come in won’t ya" invitation.Now Let's Build!

The introduction is the means to capture the attention of the audience and hold it captive until the conclusion of the talk. You could use an illustration, a story, an anecdote, or a joke (please don’t, mastery of the power of words goes beyond jokes).

example of a speech introduction

Allegory

Analogy

Penny Analogies and pictures of the Millennial Mistake Penny.

Comparison

Metaphor

Parable

Simile

The needs of your audience and your goals for the talk will begin to take shape in the framing of your speech writing house. It will still need a roof, sheathing, windows and fixtures. But anyone driving by will know it is a house.

The Body

Next step in the speech writing is the body. This is where the details are cared for and the house is completed. Here, the speaker skill qualities you will master shall make you shine.

In Conclusion

The words you choose are the basis for the conclusion. Once you complete the talk, you are ready for the response you had hoped to gain.

This is like receiving the Certificate of Occupancy to your finished house and moving right on in.

In speech writing, this involves different things, depending on the type of talk you’re delivering.

If it’s an informative talk, it would be a review of the information you want them to leave with. If it is a motivational speech, it is a call to action. If it is a persuasive speech, you want them to buy into your proposition.

Knowledge of these speech writing principles is the start to building a good speech. Understanding them allows you to deliver a great speech. Using these principles wisely enables you to attain speechmastery.

The Thirty Six Strategies of China If you want to take your presentations to the next level it starts with your mind. Take an excursion to a section of a special site. Learn another way to think. Change the way you think to reach your audience.

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