If you are not using free advertising on Facebook, then you are missing a great opportunity. Learn how you can start getting increase exposure as a public speaker using free Facebook advertising. Learn what you need to be careful not to do as well.
First, a little about Facebook and why you need free Facebook advertising.
Jupiter Research found that 70% of viral marketers found that by increasing brand awareness they improved their marketing. Leading brand names as well as local businesses are using Facebook to reach out to customers.
They are using free advertising on Facebook to get new customers. Here is the best part. You can use free Facebook advertising to promote your public speaking career. You should know that there is a paid Facebook advertising and there is a free way to promote yourself. And there is a way you can get yourself banned from Facebook.
Free Advertising on Facebook
First, do not promote your business on your profile. Everyone gets started on Facebook with a profile. This is where you have you name and your personal information.
Once you have your profile up and friending, tap into the power of Facebook by setting up a page.
A Facebook Page is also known as a Fan page. On your profile you can only have up to 5000 friends. On your page you can have more than you will know what to do with. More importantly, your fan page is a way to get free advertising on Facebook, if you do it right.
How to Create a Page
On your profile, click on advertising at the bottom right of the page.
Once on the next page, click on the option for Facebook Page, at this writing it is the middle box and has the Facebook Page link in the text.
The next page will have top nav bars with an Overview...Prepare...
Click on Prepare and follow the directions.
Need to Know
Your page is permanent so make sure you think about what you use as a name. It cannot be changed. You can change your picture however.
You can upload unlimited photos. Videos work nicely too.
Make your page engaging and entertaining.
Finally, remember, if you want to promote your public speaking career, you are creating a B2B page rather than a B2C page. You do not need or want thousands of personal fans. The best fans you can have are from the people you hope to get speaking gigs from. So when ever you give a speech, ask for the promoters to give a review on your page.
Once your page is completed, then promote it on your website, through twitter or through other social media outlets.
This is only the start of how to get free advertising on Facebook with a Facebook page.
It will become your own personal resource for public speakers Facebook ads.
Check out my the Speechmastery.com Facebook page and while you are there, please give me a like, if you do.
Speak well and prosper.