Marketing Publicity for Public Speakers

Marketing Through the Media

An important aspect of self promotion is marketing publicity and public information. Effectively managing these requires skill and tact. With a little help, almost anyone can excel in this field.

Speechmastery may result in contact with the media in a few different ways.

Sometimes you may be seeking marketing publicity for your self.

You may be speaking in behalf of an organization or someone else.

With focusing your energy on speaking, starting a business, self promoting, and numerous other tasks, the time has come for you to delegate.

First I want to introduce you to someone you need to succeed (If you are thinking, "I don't have a budget for a desk, how can I have a staff?" you really need to read on.)

This information is vital for your success. If you shop the web, you will not find a better coach. As to quality, he is the best for several reasons. One reason however makes her worth more than all the rest when it comes to public speaking marketing publicity. More on that later.

To impress the importance of this, consider these two questions.

• What are two words that are most likely to close the mind of a reporter from working with you on your marketing publicity attempts?
• Do you know what should be the most important thing you pitch to accomplish your public speaking publicity goals?

Get a Book or Two or Twelve

You can get a few dozen books on marketing publicity theory and then start the learning process of trial by fire. Or following the 80/20 rule, look at this as an opportunity to delegate. In this instance, you're delegating the learning process.

To hire a marketing consultant can be very expensive. I know from experience. They offer some unique advantages and a big disadvantage, the cost if someone is just getting started.

If in addition to goals you use a little Brains and Motivation (BAM) you can do your own public speaking publicity and keep costs down. That is, you can do it if you have a guide. A guide to avoid the land mines and pot holes in the publicity field.

Meet My Coache

Which guide would you want to hire? Someone who has traveled the path you want to walk or someone new? Let me introduce you to two guides who know the way from experience.

Let me tell you how I started using this guy.

I am also an artist. A large part of advertising my art is marketing publicity.

I had some knowledge but there was something missing.

My quest started. I needed to fill in the blanks where I lacked understanding.

This guy is a marketing publicity expert. This is the single most important advantage in using him. You need him as an expert because he will prevent you from making mistakes that could cost you free publicity, embarrassment, and time.

His Special Value to You

There is more. He also happens to be a professional speaker. That means he knows the industry you want to get into. This is important because it means he knows both theory and practice. A book cannot give you that.

The final reason and this is my favorite, he is a coach.

Unlike a coach that is behind you yelling and pushing, he only throws a line. If you grab it, you can always let go. No pushing. No pressure.

What this means for you, instead of having to spend hundreds of dollars for a system that may or may not completely work, you only need to get what applies and is specific to your needs.

Now, as to the questions asked at the beginning, let me give the answers. More importantly, these are two things I learned from her. These are vital public speaking marketing publicity tips she has taught me.

Lessons Learned

• Never refer to what you’re doing as ‘public relations.’ Consider that phrase a relationship breaker. Take it out of your vocabulary.
• If you want publicity for your programs and your products you must stop pitching your programs and your products and start pitching your expertise.

Before you go to see for yourself what she can do for you, take a look at some of the things she will cover.

A Few of the Things She Can Do

• Learn how to get free publicity
• Learn how to build a media kit
• Capture the attention of media people
• Learn how to generate internet marketing publicity
• Learn marketing, niche and web site marketing publicity
• Have reporters come to you for ideas, background, commentary, interviews.

He has the tools to help you do all of this and more. Please check her out.

Get started on your road to success with your public speaking marketing publicity. You will be in good hands.

If you have any questions about Joan, please feel free to contact me through the suggestions box. I will be glad to help if I can.

Speechmastery.com: The Marketing Publicity Resource

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